What's On Pic


WhatsOnPic token (AWT) is the world's first token secured with working business model and growing audience of E-commerce market. Our business model allows members to interact with the platform and get incentives in AWT tokens. Members of the WhatsOnPic community will earn tokens when the purchase takes place through the posts that they tagged. We will encourage the use of tokens that can be traded, redeemed and used for services within WhatsOnPic platform. The value of AWT tokens will be enhanced over time due to the development of the service and the increasing number of users who will raise the demand for tokens. This will allow our participants to get more rewards and benefits. WhatsOnPic will let users tag any photo on the Internet and social media networks with the iOS, Android applications as well as with browser extensions. Artificial intelligence algorithms will allow recognizing the products in the photo as well as all the duplicates of this photo on the Internet. By tapping the desired product in the picture, the user will see more information about the product and get links to the stores to proceed to purchases.
Members earn AWT each time when a purchase is made from the publisher's post.


What’s On Pic is a unique platform that will create a more immediate connection between stores and buyers through photos. It will allow consumers to bridge the gap between online shopping and social browsing by tapping an image to instantly make a purchase.

In addition, What’s On Pic is a new revolutionary way to monetize activity on social networks since our publishers of photos will get cash back from purchases made through their photos.


Q3 2016

Detailed study of affiliate, cashback services, and impulse buying market Legal issues analysis for service launch in particular countries Competitive landscape analysis Creating specifications for the server part, and the web and iOS clients

Q4 2016

Team building Drawing and approval of design Implementing core functionality Launch of iOS client development

Q1 2017

Completion of the server part development Connecting affiliate aggregators and individual trading platforms Implementing the feature of rewards allocation to users iOS client development Launch of WEB client development

Q2 2017

Encryption and secure data storage system Launch of beta version of iOS client Launch of beta version of the Web client Mass testing Bug fixing Implementation of additional functionality for iOS in connection with the release of the new version Intelligent matching system (photo-based) beta version development

Q3 2017

Publishing iOS app Audience testing, targeting Implementation of the functionality of referral bonuses for inviting new users Implementation of the functionality providing the viral effect Implementation of systems development technologies: image recognition system, user clustering

Q4 2017

Finalizing app development Project launch in North America (the first stage – 2 countries) Morphological and semantic text analyzer

Q1 2018

User clustering system Connecting new stores

Q2 2018

Connecting new stores and content monetization platforms / affiliate aggregators Development of the web platform functionality

Q3 2018

Implementing using ICO user tokens for purchasing in our store with dropshipping technology. Improvement of artificial intelligence algorithms for recognizing products in the photo. More precision photo recognition with branding recognize (Image recognition system) Improving interface for support native futures of iPhone X (FaceID recognition, Spread 3D touch over interface, 3D touch on application with context menu: Create post, Check balance, Discover)

Q4 2018

Developing support of ICO tokens in application and add ability to earn tokens instead of USD Implementing Android client Implementing client for iWatch (Checking balance, statistics, count of view) Connecting new stores and content monetization platforms / affiliate aggregators in the countries of the second stage Project launch in Europe (the second stage – 7 countries) Start of a marketing campaign in the countries of the second stage. Implementing own trading platform based on dropshipping technique to increase profitability

Q1 2019

Deep integration with social networks, and developing Google Chrome plugin for identifying goods on pictures and providing easy to use links to proceed purchases. Implementing own API for integrating new partners Start of the token buyback program

Q2 2019

Covering an estimated target audience in the first stage countries Connecting new stores and content monetization platforms / affiliate aggregators in the countries of the third stage Project launch in the countries of the third stage (the third stage – 14 countries) Start of a marketing campaign in the countries of the third stage.

Q3 2019

Covering an estimated target audience in the second stage countries Covering an estimated target audience in the third stage countries System adaptation and intelligent selection algorithms tuning in accordance with local and mental audience specifics