The global cannabis industry has been inhibited by regulatory restrictions for most of recent history, but the legal market has emerged rapidly as more governments legalize medical and recreational use. In Europe, using/selling small amounts of cannabis is not legal but tolerated in Spain, The Netherlands, and Switzerland. Due to the ‘shady’ image of the business, most banks, credit card companies, and payment providers won’t handle the money generated by the cannabis industry, even in places where it is completely legal. This leads to inefficient solutions such as cash transactions, which only add to the shady image of the industry. To address this problem, BitCanna will provide a decentralized payment network for the legal cannabis industry, by means of the BitCanna Coin (BCNA). Customers can use the BCNA to make purchases in both online and brick & mortar dispensaries, solving the current payment problems for the industry. There are already some cannabis-focused coins available on the global marketplace. BitCanna however, is unique in their strategy to get the cannabis industry out of the shade: 1. BitCanna has the intention to solve the current paradox in the market. By implementing supply chain management and identity control functionality, BitCanna aides legislators in creating a healthy and transparent cannabis market. 2. Mass adoption is the main challenge facing the cannabis coins currently being offered in the market — a challenge that will be much easier for BitCanna to overcome. The organization behind BitCanna already has a network in place of over 10 million unique visitors per month and hundreds of partner organizations (cannabis purchase points, both online and offline, and cannabis-related media channels). Mobilizing, enabling and incentivizing this network will lead to the fast adoption of BCNA.  


BitCanna will provide a decentralized payment network, Supply chain and Trust network for the legal cannabis industry. Our confirmed partnerships have millions of customers that have immediate access to the product! This means that you can use BitCanna to pay at hundreds of (online) stores starting in 2019. Developed for the industry by the industry, BitCanna will enable easy instant payments. BitCanna will be accepted by all major players in the cannabis industry. In the future, the BitCanna platform will be used as a supply chain solution to enhance product safety, giving you more information about where your product is actually coming from. Finally, in addition to the transparent supply chain the BitCanna ID solution will also offer trust and review options. BitCanna has been created to solve the current problems facing the cannabis industry. It is an initiative formed from a strategic alliance of leaders in the European cannabis industry, hereby called the Bitcanna Alliance. This network contains the most prominent seed banks and cannabis dispensary firms in Europe, serving more than 10.000.000 unique visitors every month. With their shared interest they are committed to providing the best solution to address these challenges, and with their combined expertise they are capable of doing so.


Q1 2017

Research market & opportunities.

Q2 2017

Business case studies and solution brainstorming.

Q3 2017

First meetup with the founder, core team, and development team; BitCanna project launch; Advisory board formed.

Q4 2017

Outline the BitCanna concept.

Q1 2018

Whitepaper 1.0 & Website build; Start development of the BCNA blockchain.

Q2 2018

Start development hardware payment solution; Whitepaper & website release.

Q3 2018

Start B2B pre-sale; Whitelist registration period.

Q4 2018

Start private sale; Start public sale; A pre-marketing campaign, approaching 10.000.000+ monthly visitors from partners.

Q1 2019

Continuous; expanding the BitCanna Alliance; Testnet live- Alpha version; BitCanna presents itself at multiple major conferences.

Q2 2019

BitCanna presents itself at multiple major conferences; Launch world-wide marketing campaign; End of the public sale.

Q3 2019

Launch mainnet BitCanna v1.0; Coin distribution; Launch Lite Wallet, Node Wallet; Launch BitCanna Business v1.0 (basic version containing online payment plugins).

Q4 2019

Launch BitCanna Mobile v1.0 (basic version containing the Mobile Wallet); All webshops within the BitCanna Alliance will start accepting BCNA coins immediately after ICO; Update BitCanna Business v1.0; Integration of hardware point-of-sale payment solution.

Q1 2020

Update BitCanna Mobile with additional functionalities: BitCanna Maps; Database of cannabis dispensaries and strains.

Q2 2020

Update BitCanna Mobile with additional functionalities: Integration of the advertisement platform. Allows for direct advertising to customers based on geolocation.

Q3 2020

BitCanna v2.0 goes live. Integration with supply chain layer; Launch of BitCanna Business v2.0; Integration of supply chain monitoring which allows businesses to manage and audit their inventories.

Q4 2020

Launch BitCanna Mobile v2.0; Integrate supply chain monitoring which allows customers to scan products, and find information like origin and quality of their desired products.

Q1 2021

BitCanna v3.0 goes live. Trust & reputation layer integrated with mainnet.

Q2 2021

Launch BitCanna Mobile v3.0; Integration of customer reviews with blockchain-based integrity; Integration of encrypted identity.