ArtPro

About:

The world has changed immeasurably over the past 300 years, save for the artworld  which has stagnated. Stuffy and stuck in the past, it’s a multibillion dollar industry operating to eighteenth century standards. The way in which art is valued, authenticated, appraised, auctioned, acquired and appreciated is virtually the same today as it was three centuries ago. It’s an industry which is cloistered, elitist and riven with inefficiencies that disadvantage buyers and sellers alike. ArtPro is creating the go-to marketplace for private dealers and contemporary artists, with a strong focus on emerging talent. The ArtPro platform will open the art world to the masses, making it possible for anyone to discover and purchase fine art online without the excessive fees, intermediaries, and steep learning curve that have traditionally made art available to only to the privileged and the well-connected. Certificates of provenance, stored on the blockchain, attest to the authenticity of each artwork on the ArtPro platform, but that is only the beginning. ArtPro forms a complete ecosystem in which traditional and contemporary art harnesses cryptocurrency, smart contracts and augmented reality to create an open platform that supports everyone from emerging artists to first-time investors. Through partnerships with galleries that are working with rising artists, ArtPro’s MVP will launch populated with contemporary works that can be admired and acquired instantly. Buyers have the option to store purchases in a secure facility for investment purposes or to have them shipped to a location of their choice. For years, the art market has failed to innovate and persisted with inefficient systems that benefit auction houses and galleries but do little for the creators and collectors of great art. ArtPro is bringing the outmoded art industry into the 21st century while eliminating the fakes that are endemic to the industry via a proprietary three-part provenance solution. The ArtPro ecosystem shall be characterized by transparency and fairness for the benefit of all participants. 



Intro:

The Art of blockchain ArtPro makes it easy for anyone to buy and sell art over the web. A user-friendly platform harnesses the many benefits of blockchain technology, enabling ArtPro to restore the trust that has long been missing from the art industry. Instead of relying on third party authenticators, ArtPro favours a consensus mechanism that delivers a secure, decentralized system. ArtPro is creating the go-to marketplace for private dealers and contemporary artists, with a strong focus on emerging talent. The ArtPro platform will open the art world to the masses, making it possible for anyone to discover and purchase fine art online without the excessive fees, intermediaries, and steep learning curve that have traditionally made art available to only to the privileged and the well-connected. Certificates of provenance, stored on the blockchain, attest to the authenticity of each artwork on the ArtPro platform, but that is only the beginning.



Milestones:

JULY 2017

Inception of ArtPro platform.

OCTOBER 2017

Groundwork commences for core team.

FEBRUARY 2018

Officla registration of UK entity: ArtPro Platform LTD.

MAY 2018

Public release of ArtPro website and whitepaper.

Q3 2018

Presale – ICO crowdsale.

Q1 2019

Beta launch of MVP.

Q2 2019

Launch of MVP with partnered galleries & artists.

Q4 2019

Introduction of augmented reality to the platform.

Q2 2020

The first ArtPro exhibition in London.

Q1 2021

Release of the quarterly ArtPro collector’s publication.

Q4 2021

Release of the ArtPro art investment fund.