ARROUND

About:

ARROUND is a breakthrough communication platform that gives its users a beautiful personalized digital world, advertisers – a new efficient promotion channel and AR-developers – a vast sales market for their software and hardware. According to the Juniper Research and Goldman Sachs analysts, the augmented reality market will grow by 20-100 times in the next 5 years up to 115 bn USD in 2020. The AR technologies are expected to become the communications medium for the next generation after the smartphone and thus to become the basis of the future mobile advertising market. The ARROUND app is a free cross-platform multi-user software that will allow smartphone users to see augmented reality objects and interact with them, as well as communicate with each other. For the users, the ARROUND is a unique platform for communications and entertainment in augmented reality. Platform infrastructure that utilizes the blockchain technology is designed for the development and sales of goods, services, information and advertising using the decentralized economy principles. For the developers and advertisers, the ARROUND platform is an innovative partnership network in the field of AR and a new mobile advertising channel with unique characteristics. For advertisers, initially we will develop three generic AR-solutions: for retail stores, shopping malls and mass events. We will actively involve advertising and creative agencies in providing similar services within our platform.



Intro:

ARROUND is a breakthrough communication platform and advertising network in booming augmented reality. It provides users with an attractive personalized world, advertisers with a new sales channel, and AR-developers with a huge market for their software and hardware.



Milestones:

2016

Initial idea to create a communication platform based on augmented reality Presentation of idea and feedback Optimization of the project’s business concept

2017

Technical specification of the project First major partner, A.V.E. which runs the biggest pharmacy network in Russia Investment into the development of MVP

2018

Release mobile app on iOS and Android Launch advertising campaigns with new partners, 36.6 and the Atrium shopping center Release of the alpha version, seed the the platform with content and open the doors to targeted users

2019

PLANS. Port ARROUND to Augmented Reality Glasses ODG and Microsoft HoloLens Engage advertising agencies on the platform Запуск рекламных компаний с крупными аптечными сетями в Европе Develop self-service module for ad agencies to build their own AR content

2020

PLANS. The first auction in the secondary market for the sale of advertising space inside the platform Launch of SDK, attracting third-party developers to the platform Launch of a pilot project with a partner in the US Expansion to new markets: China, Japan, Korea, Europe