Prospective channels of interaction, new opportunities and financial instruments, elevating economic relations to a qualitatively different level, are born every day. A vivid example is the cryptocurrency and
related concepts that have already been appreciated by both large business representatives and ordinary Internet users. Today, any townee knows about the cryptocurrency, and many of them have heard
about Bitcoin and Ethereum, which have grown more than 20 times in 2017. And such cryptocurrencies, which take off in price, become more numerous. To date, their total capitalization is over $800 billion,
leaving behind such business giants as Facebook, Alibaba and Amazon. Every day more and more people begin to take an interest in and invest in the cryptocurrency, wishing to earn a lot of money.
Another interesting trend is augmented virtual reality. Hunting on Pokémons with smartphones is an important indicator that augmented reality technologies (augmented reality – AR) come into our lives to change both business and information environment and user behavior. The market is at a very early stage of development, but it is highly attractive for investments, as it can potentially become very large and even surpass the market of mobile devices. Over $2 billion were invested in the industry over the last year. This is confirmed by the fact that Apple is allocating huge sums to developments in the AR area. The close attention to augmented reality technologies from Google, Facebook and Microsoft suggests that the options of mass use of new technologies are not far off. Analysts estimate that now the volume of the market of virtual and augmented reality makes several billion dollars in revenues from sales of content and devices, but by 2020 it will be more than $150 billion.
This is a huge opportunity for start-ups and investors. Now the main revenue is generated by virtual reality helmets and the content that is created for them. But the situation will change – a big bet will be
made on augmented reality. This is seen from the diagram. We decided to unite two rapidly developing areas into one project: it will be a mobile application with augmented reality and its own cryptocurrency.
Arcus is a project to combine crypto world and augmented reality. The main idea is to place coins in containers containing some top-end crypto-currencies (BTC, ETH, LTC, Zcash and Waves). Players just need to find and take these coins! The whole process will take place in a game form. Containers are objects visible only with the help of a special application located on the streets of the city, in parks, squares, etc. The application will allow to find the container and open it. To do this, the application will run in two modes. The first mode is the Radar, which will inform about a nearby container within a certain radius of the player. The second mode is the Capture that allows to see the container and use Augmented Reality (AR) technology. Once the player finds the container and makes the capture, the coin in the container enters the internal wallet, after which it can be withdrawn to an external wallet or crypto exchange. To implement the project, we have created an Arcus coin, which will also be used inside the system to buy game benefits, such as increasing the radar radius. In addition, the coin will be used by advertisers and project sponsors who will place their information in containers. The Arcus coin was released on the basis of the Waves blockchain.
Creation of a prototype application. Solution of the main technical issues.
Issue and placement of the ARCUS coin. Placement of information on specialized resources.
Start of the preliminary Token sale stage. Launch of an advertising campaign. Creation of a prototype of the advertiser Web Service.
ARCUS coin AirDrop. Release of Alpha-version.
Release of Beta-version of the application. Start selling tokens to advertisers. Launch of the Bounty campaign. Launch of the main Token sale stage. Allocation of funds, creation of a working version. Involving managers to sale services to advertisers in Russia.
Integration of user’s game progress in the application. Creation of Boss-type objects for the team game. Sales of additional services to users. Creation of an international token sales team. Expansion in other countries.
Creation of player ratings. The ability to create clans. Attracting sponsors for tournaments.